Greenwashing

Some companies or organizations present their products or services as more environmentally friendly than they actually are. This phenomenon is called greenwashing, and the European Commission is addressing this issue. Is it necessary to address it with directives? If so, will this place an additional bureaucratic burden on small businesses? Is the EU backing away from its "green" efforts? Rebeka Hengalová, a researcher at the EUROPEUM Institute for European Policy, answered these and other questions posed by moderator Michaela Indráková.